Tuesday, November 4, 2025

Applecrumby® Celebrates 13 Years of Malaysian Love with Nationwide Contest

Stand a Chance to Win RM8,000 Worth of Family Vacation Vouchers and More! 


KUALA LUMPUR, 3 Nov 2025 – In celebration of 13 years of trust and love from Malaysian families, Applecrumby®, Malaysia’s leading premium babycare brand, is launching a nationwide contest to thank parents and caregivers for their continued support, and reward them with the ultimate year-end gift: an unforgettable holiday. 

Running from now until 30 November 2025, this exclusive campaign invites parents to spend quality time together while standing a chance to win attractive prizes worth over RM20,000, including family vacation vouchers and Touch 'n Go Reload Pins. A total of 72 winners will be selected nationwide, reflecting Applecrumby®’s ongoing commitment to supporting modern parents with safe, innovative, and accessible baby essentials. 

“We’ve grown together with Malaysian families, and this campaign is a small way to say thank you for 13 wonderful years,” said Jesmine Tan, COO & Co-Founder of Applecrumby®. “We look forward to bringing even more joy, innovation, and support to parents in the years ahead.” 

Exciting Prizes Await 

● Grand Prize: RM8,000 Family Vacation Voucher × 2 winners (Winners will be able to choose their preferred holiday destination) 

● Consolation Prize: RM100 Touch ‘n Go Reload Pin × 20 winners 

● Lucky Prize: RM50 Touch ‘n Go Reload Pin × 50 winners 

How to Join 

 Simply purchase any Applecrumby® products worth RM80 and above in a single receipt at participating outlets or online platforms during the contest period. Then, follow the submission instructions via the brand’s official channels. 

A Brand Built on Love, Safety & Innovation 

Founded in 2012, Applecrumby® has grown from a local baby brand into a globally recognised name in clean-label parenting care. Over the years, the brand has earned the trust of discerning parents across Malaysia and beyond. Its commitment to excellence was recently recognised with multiple accolades, including Best Baby Laundry Detergent and Best Bottles & Utensils Cleanser at the Parents’ Choice Awards 2025, as well as five top honours at the Motherhood Choice Awards 2025 – Best Baby Head-to-Toe Wash, Best Pull-Up Diaper, Best Tape Diaper, Best Baby Wipes, and Best Nappy Rash Cream. 


For more information and full terms and conditions, visit www.applecrumby.com

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